Social media marketing made easy
Social media marketing offers a new low-cost way of promoting a business, using internet tools to build customer trust and loyalty.
It's important to modern business not only because these promotion tools are freely available, but they also bring a 'friendship' approach to the business/customer relationship.
Using Facebook can not only save money on direct mail, but also provides a simple, cost-effective means of communicating special promotions and offers. A Facebook presence also helps build customer trust, as well as attracting new customers.
Social media marketing is different from advertising in newspapers or magazines. It's about building conversations and becoming a useful part of people's online experience.
It is important to remember when marketing your salon using Facebook that you stay in control of what gets posted on your business's page. Content must be appropriate and legal. Unfortunately, leaving your salon's online conversations in the hands of employees may lead to some nasty pitfalls and ruin your salon's reputation because of a few careless remarks.
We've a number of salons for whom we have set up and run a social media presence. But don't expect people to flock to your page as soon as it's set up. Facebook users aren't there to be sold to in the same way as a traditional advert; it can be a delicate line to tread.
If you'd like your salon to have a Facebook page which is regularly updated with all your latest offers and promotions as part of your retainer then please get in touch.